Overall marketing for Interrail
in Sweden and Norway.
Overall marketing for Interrail in Sweden and Norway.
Sweet were given the task to increase sales of Interrail passes in Sweden and Norway. We developed a brand new sales and marketing platform called Europarunt.se and Europarundt.no. The result speaks for itself, 100% increase 2 years in a row in Sweden and a marketshare of 80% the first year present in Norway.
We commissioned paper artist Fideli to create a series of unique images for each type of Interrail tickets. This allowed us to target potential customers with specific offers for the type of ticket best suited for them.